How to make motion graphics animation?

Motion graphics animation is a trendy style of storytelling to the prospective audience. It’s an incredible communicating tool that can be easily shared on several multimedia and aids the brand to reach its target audience.

It grabs the attention of the audience and fascinates them with appealing animated graphics. Moreover, the graphics design provokes a sophisticated feel to the brand. The unique feature of motion graphics is that it can be blend with two or more animation techniques such as live-action video, or 2D or 3D or whiteboard animation.

Ultimately, it delivers a colorful, awe-inspiring visual treat to the prospective audience. Do you want to make a striking motion graphics animation to build your brand? Excited to know the magic process behind it? Let’s unwrap the methodology for creating motion graphics animation

Step 1.Creative story

First things first, Coming up with creative ideas will play a crucial role in making graphics animation. Unlike other styles of animation, motion graphics animation comprises text as a major component. Before creating a story, one should analyze objectives such as the target audience, abstract, emotional connection of the proposed animation. Knowing the target audience aids in making a customized design of animation.

Furthermore, the other advantage of motion graphics animation, a story can be conveyed in different ways. For establishing the brands, the animated text is used as a critical component. For fun content, the images with a voiceover can be applied. Moreover, listicles and other data reports can also be conveyed easily to the prospective audience with stunning visuals.

So, choose the style of animation according to your analysis and needs. Convey your story with precise information.

Step 2.Script

Exactly, the story is put into words. Writing a script helps to find any flaws in the story. Additionally, describing the scenes in words provides a detailing work for the shot. Ultimately, it helps in designing the setting, characters, background, etc.

Moreover, it optimizes the duration of animation as every scene is described in the words. Making every scene with a detailed description gives the duration of the animation movie. One of the unique features of motion graphics animation leverage on both audio and visuals. Minimize the words with effective visuals.

Before writing a story key points to takeaway:

1. Know the goals/messages to convey within a short span.
2. Keep the content precise.
3. Use data visuals for stats, facts instead of text.
4. Plan the duration of the animation to be short.
5. Ensure the script and scenes are engaging.

After writing a script, analyze it with the production team and the next step is to visualize the script.

Step 3:Story board

Yes! Visualizing the script is one of the important steps in making motion graphics animation. Storyboard provides the sequential order of scenes in picture format or digital images. Storyboard helps the animators to spot any errors in scenes, background settings, etc.

Reform the shot if it's not relevant to the story. Arranging shot by shot with a spectacular description such as character, background, materials to be assigned on every character, objects, etc.

In the case of Motion graphics animation, text, and images are mostly used. Animators design the storyboard with color psychology. If conveying a story with positive feelings, be cautious on text color, background color, and font sizes of the text. Designers choose a color according to the feel of the story.

Moreover, for stats and facts, grey is the best choice to show the general context data. Motion graphics animations are colorful, appealing with mind-blowing visuals. Since the color details and designs are included in the storyboard which makes the animator's job easier.

Step 4: Design and Animate

The final step is to animate the proposed designs. As per storyboard details, create the designs and finalize with the production team. There are so many free graphic design software to design the concepts. Zbrush, Adobe Photoshop, Canva, Inkscape, etc. are the free software for graphics design.

Finally, to animate the graphic design. Animators select wisely the animation style as per the need of concept and design. Edit the scenes with perfect music and sound effects. Timing plays a vital role at this stage. Placing the scenes with the correct time of music and sound effects delivers awe-inspiring visuals.

Eventually, a beautiful -informative motion graphics animation is ready to share with the world.

Build your audience with mind-blowing motion graphics animation.

If you're interested in creating a motion graphics animation, we are here to guide and drive you forward in the path of success.