Motion graphics animation -What and why to use.
What is motion graphics animation?
Have you ever wondered about the commercial advertisement for Nike shoes? Is it animation or motion graphics animation? Yes, your guess is right. It is a motion graphics animation advertisement.
Motion graphics animation is a type of animation involving text as a major and crucial component. It may be with a story or without a storyline. Exactly, it’s an animated graphic design.
A question may pop up in your mind.
“What’s the difference between animation and motion graphics animation?”
Animation — It’s a computer-generated motion of object or materials or characters etc.
Motion graphics is a kind of animation displays moving or animated graphic design. The epic center of motion graphic animation is on graphic design images that convey the exact message to the prospective audience.
Motion graphics animation is an effective marketing tool for building brands as it attracts potential customers more engagingly. Let’s know the top-notch secrets behind why motion graphics is an indispensable tool for promoting brands.
Why Motion graphics are the top priority for branding?
You might have seen the top companies share their creative ideas with motion graphics animation to the audience on several social platforms. There are so many ways to convey the messages or content to grab your customers.
“But why the merchandisers choose Motion graphics animation as the best choice to reach more people.”
Curious? Keep reading to unwrap the mind-boggling role of motion graphics animation that makes it outstanding from all other types of animation.
1.Engaging Awe-inspiring Visuals
Well, it’s a significant paradox that, Motion graphics engages the audience more effectively. Twitter reported that tweets with GIF (Graphics Interchange Format), establishes 55% more engaging than those normal text tweets.
Moreover, it is also proved that motion graphics are highly shareable. As per Brightcove, an online video platform revealed that social video produces 1200% shares more than texts and images.
2D and 3D animation can seem traditional to some companies. For such brands, make use of motion graphics animation and refine your brands to a sophisticated feel. This in turn attracts your audience by delivering a new stylish visual for the brand. Additionally, since it’s a short form graphics video with a duration of two minutes, promotes a strong viewing completion rate of 70%.
2.Effective communicating tool to share complex messages.
The motion graphics animation delivers the message in a simple way to the audience. Even stats, facts, and other numerical data can be shared and explained to the people with ease. Exactly, it simplifies the complex information and conveys it in a clear way.
Besides, motion graphics animation is used to make listicles that excite people more. Eventually, motion graphics animation can be widely used in any industry (either services or products ) to grabs the audience.
3.Create versatile styles of animations with Motion Graphics
The unique feature of motion graphics is that it can blend with any other style of animation. This is the reason why it is extensively used for logo animation for brands in websites.
It can be combined with live-action video, whiteboard animation,2D and 3D animations. Moreover, it is also used for slides presentation.
The most fascinating fact is motion graphics can be fused with two or more techniques and produces an eye-catching stunning visual to the prospective people.
4.Show off your product with mind-boggling visuals
Does anyone resist watching a colorful,fun-filled with informative animated visual? Indeed, Human beings are enthralled by colors, beautiful appealing with fun.
Motion graphics animations are produced with effective utilization of color, motion of objects, and appealing images. Ultimately, it uplifts the feel of the viewers and induces emotions.
This is the reason why many brands are demonstrating their product attributes and benefits with the help of motion graphics.
5.Social Media Marketing Tool
Since motion graphics animation is a shareable short video, enlarges your beneficiaries by sharing it on several social media platforms. Build the brand as well as the audience with the help of motion graphics animation.
Hope you got why motion graphics are the top priority for branding and marketing the products or services.
