Motion graphics Vs 2D Animation Vs 3D Animation-Which is the best for business?

Amelia Smith
3 min readApr 13, 2021

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Well, no surprise that animations are potential tools for promoting a brand or company. There are different kinds of animation to build your business.

But which is the best choice when it comes to your soon-to-be masterpiece? You have to make a good decision between motion graphics, 2D animation, or 3D animation.

Started thinking? Or started typing on the browser to get magnificent details?

Wait, relax your body & mind and skim this post with your cup of tea. Here to help you with some insights on kinds of animations.

3D character design
2D and 3D character design

First things first. Before choosing the type of animations for business, one should know what purpose the video serves. Analyze and be ready with answers to the below questions.

1.What you’re trying to achieve with the animation video?

2.What fruit-ending results you want out of your viewers?

3.What is your primary goal?

4.What purpose the video serves? (explaining, selling, telling any story, or training)

5.Who is your target audience?

If you’re ready with answers to these questions, clearly you can select the specific style of animations for the prospective purpose. Let’s explore why and when to choose the right kind of animation for a specific purpose.

Motion graphics

It’s a genre of animation with graphic design that engages the audience effectively with a voice-over narrating the visuals. Motion graphics is an ideal choice for presenting the data, or statistics about the brand’s growth to a prospective audience.

Sometimes people find it difficult to understand bar graphs or any other complex data, it’s better to deliver these details with an animation. This in turn makes the viewers to focus on the video content by striking visuals and voice-over.

2D animation

Have you ever met a person who doesn’t like cartoon series animation? Indeed, everyone fascinates by 2D animation. However, cartoon animation differs from commercial 2D animation.

If you have a mascot or 2d character for your brand, build your potential audience by sharing a story with 2D characters as protagonists. It helps to evoke an emotional response from the target audience and easily deliver the exact message to prospective people.

Using 2D animation, a company can convey the content in the most approachable or humorous way. Ultimately, it goes viral and suddenly develops a connected network of people.

3D animation

3D animation is more resourceful than 2D animation. Everything a company wants to show in 3D space, like demonstrating a product in 360 degrees, contains clear-cut edge visuals and more magnificent details. Eventually, it outreaches more audience as it explains the applications of products with crystal clear visuals.

Moreover, in the field of architecture and real estate,3D animation is the only perfect choice to walk through any exterior or interior design of the proposed house.

Hope you got some insights on kinds of animation, why and how to pick them for a specific choice for specific purposes contributing to the growth of a business.

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Amelia Smith
Amelia Smith

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