Top four reasons for choosing 3D medical animation as an incredible marketing tool

Amelia Smith
5 min readDec 24, 2020

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Have you ever wondered about dental animations for advertising toothpastes and toothbrushes? Indeed, the first historical medical animation was created for commercial advertisements to engage people especially kids with the products. As a consequence,3D medical animation companies started investing in medical animation videos and becomes a game-changer in the healthcare industry.

Additionally, medical animations inbound a huge number of investors for the pharmaceutical industry or any medical education institutions, since medical animation videos break down the medical complexities through a simple incredible visual treat. Let’s unwrap the main key aspects of choosing a 3D medical animation as an indispensable marketing tool in the medical industry.

3D medical animation as a marketing tool

1. Robust Communicating tool

Well, everybody knows the paradox that a picture is worth a thousand words. A soul never thinks without a mental image. Additionally, a scientific study also manifests that 65 percent of human beings are visual learners. Especially, the clear-cut edge 3D medical animations reveal any medical complexities in simple stunning visuals. It aids the healthcare professionals to understand complex surgeries like coronary revascularization, pancreatectomy, Septal myotomy through 3D animated moving images that describe each step in 100 shots. As a consequence, surgeons or physicians can explore, understand, and practice the new surgical procedures.

3d medical animation explains medical complexities

Moreover, 3d medical animation is a powerful communicating tool for medical institutions. By uploading animated videos that explain ailments or treatments on their websites, conveys the right information within a short span to the prospective patients.

As we all know, communication plays a crucial role in marketing. Since 3D medical animation impacts the people more effectively with mind-boggling animations.

2. Contribute amazing engagement and influential tool

One of the biggest trouble in marketing a medical device is to ensure whether the exact message is conveyed to the prospective customers. The medication companies make sure that the conveyed message is understood by the customers. Ultimately, the products of pharmaceutical companies being trusted by the target audience. With the help of 3D medical animations, the pharmaceutical business can overcome this issue and can reach more audiences with spectacular visuals.

Moreover,3D medical animated videos are extremely informative to anyone without a medical background. It attracts people’s attention and makes them more engaging with video content, such as describing the mechanism of action of the drug, how the drugs react with the body.

3D medical animation explains MOA

Eventually, people start believing the products or drugs manufactured by the pharmaceutical industry and drastically increase the sales of any healthcare products.

3. Time Management tool

With interactive medical systems, healthcare professionals can clarify and make strong decisions in case of uncertainty.3D animation characters bring out the reality and make the physicians understand what happened and the consequence of the particular drug or device inserted into the human body.

Moreover, 3D medical animations allow the users to recollect the information within a short span by repeated compelling watch. Additionally, Surgeons can update and practice with new surgical procedures by 3D animated appealing visual videos.

Since it reduces their back work to learn new surgical procedures such as MARVEL for brain surgery, robotic surgery, orthopedic surgery, etc. Medical 3D animations help the medicare assistants as well as the target audience to quickly grasp the knowledge within short time animated videos.

As a matter of fact,3D medical animated video is an incredible time management tool for the health care industry. I guess you got my view. Yes! Beat the clock.

4. Digital marketing tool

3D medical animation as digital marketing tool

We are living in the modern era of 2020, everything is getting digitalized.3D medical animated marketing videos can build a brand awareness of any pharmaceutical companies or medicare institutions by uploading the animated videos on social media.

Either uploading medical animated videos on the websites or posting on any social media such as Facebook, YouTube, Instagram can widen the reach and generate leads to the particular firm. Moreover, 3D medical animated video is a powerful selling tool to medical device sales representatives. Exciting? Yes!, let’s unwrap the secrets behind it.

  • The proven fact that 3D medical animated videos on the landing page easily engage the people and increases the conversion drastically 85 to 90 percent.
  • More than 85 % of users in the United States watch videos before buying any products. (Statista,2018)
  • Interestingly, Saudi Arabia and Turkey got first place where 95% of people watch short animated videos to know more about any healthcare products. (Statista,2018)
  • Recent studies(HubSpot) also manifest that 54% of consumers demand video content from a healthcare firm they support.
  • The report(wyzowl report) also reveals that 87% of marketing professionals use explainer video as an indispensable marketing tool.
  • Social video marketer trends reports that 73% of consumers are influenced by brand’s videos on social media when they make decision
  • There is also a claim that 88% of video marketers are well pleased with the ROI of their animated video marketing on social media.

I hope you got the tight-lipped secrets about why 3D medical animation is an incredible marketing tool in the health care industry. Finally, the wait is over, it’s high time for you to invest in 3D medical animations.

We are here to promote your brand and also aid you to achieve your goals with our animation experts.

If you're interested to invest in 3D medical Animations, you can check out my previous post on the best animation companies that can help you to reach your goal faster.

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Amelia Smith
Amelia Smith

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